"Save the economy": the positive art of Pietrantonio is made of salmon-colored pages
A circle with stacked newspapers and unmistakable salmon-coloured sheets balled up and suspended in a green net. Life jackets on the walls. All around those present who write messages and throw crumpled sheets. The performance of the artist Fabio Pietrantonio, who brought his work "Save the Economy" to Via Monte Rosa, crowns and interprets the dynamic spirit of System24. The installation involved the parterre of the guests of the meeting "A look inside, a step outside" dedicated to recounting the transformation of the Sun System in the Galaxy: the evening, organized by System24, the advertising agency of the 24 ORE Group, was dedicated to presentation to the market of all the news of its constantly evolving advertising proposal; a proposal made of a high quality and authoritative media portfolio, alongside System24's ability to offer exclusive data, media and services. Many of the guests participated directly in the artistic performance by writing "a positive message to save the economy" in their own hands, rigorously written on the pages of Sole24 ore.
Pietrantonio is an artistic performance that best interprets the importance of dialogue exchange and listening to the dealership towards its customers.
"We turn on the light to our daily lives; we highlight what we have and not what we don't have. We try not to abandon ourselves to negativity, we transform our energy: it's so easy to see the part of the rotten apple, but the tasty bites are there and they are the ones that serve to feed us. Say thanks to your apple, smile at it, love it. Don't be afraid of the beauty and energy that can flow, and smile at your whole daily meal - we offer our future an opportunity.
Save The Economy needs you to have a positive thought, written between the lines of a financial newspaper, Il Sole 24 Ore: transmit your positive thoughts to your future. Roll up these hopes, tie them with a cord in a prayer of love and throw them in the circle. Tomorrow will be a new day for all of you, "writes and suggests" Whit Respect "Pietrantonio.
“Save the Economy is a strong message of vitality: it starts from profound themes related to our products, but Fabio Pierantonio adds words like hope, love, and energy. And I would add passion: the passion that leads us to enter these spaces every day, as you see them today, to create the world of the 24 ORE Group together, "explains Ivan Ranza, general manager of System 24 - Gruppo 24 ORE.
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The "Save The Economy" show by Fabio Pietrantonio
The works of the Torinese artist during the Bologna Design Week in Roche Bobois' temporary store.
From September 22nd to the end of October, the art de vivre by Roche Bobois dialogues with the works of the Turin artist Fabio Pietrantonio, who stands out for his ability to reflect on the system of values and traditions that characterize the history of our country. In his personal symbolic vocabulary, newspaper and magazine covers occupy an increasingly relevant space: objects destined for the waste paper bin or forgotten find new splendor.
With Save The Economy, the artist expresses himself through life jackets, fishing nets and crumpled newspaper paper, using aesthetic balance to soften even the most uncomfortable and direct messages.
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About SAVE THE ECONOMY….
In the personal symbolic vocabulary used by Fabio Pietrantonio, in recent times, newspaper or magazine covers cover an increasingly important space. At first, the pages of old French periodicals from the early twentieth century served the artist to give back to his compositions and collages, a much sought-after charm with a vintage and slightly retro taste. The refinement of these works demonstrates how developed its ability to approach and transfigure objects destined for pulping or forgotten and belonging to past eras seem to find new life and splendour by magic. In some of his installations, old reams of yellowed newspapers and newspapers have appeared, and books that no one has ever read have been uncovered, as well as increasingly romantic vinyl records. As carriers of memories, as if they were time capsules, the artist feels the need for their preservation, which occurs through the creative and regenerative act of a work of art.
On the occasion of the 150th anniversary of the Unification of Italy, as an expert from Turin, the artist experimented with more current issues by demonstrating an uncommon ability to reflect on the system of values and traditions that characterize the history and uniqueness of our country. He proposed a series of tricolour flags made with the collage technique using white, red and green fabric shreds combined with newspaper clippings of the same shape and size. The final effect, although it made the chromaticism of our flag clearly recognizable, showed how much its integrity was called into question by the disturbing and corrosive presence of the pieces of paper. The thousand scandals that have followed in the history of our republic become corrosive elements that insinuate themselves into the flat chromatic backgrounds of the national banner.
With the escalation of the crisis, Pietrantonio began to regularly use the paper of the main Italian economic newspaper, Il Sole 24 Ore. The metonymic process is, therefore, clear; the intent is to identify with paper, with its characteristic colour, an abstract reflection that meditates on the distortions and paradoxes of financial systems. The "chatter" that we feel in works such as Economic Rumors alludes to a self-referential system and is disconnected from the real economy, which is now only interested in producing money from other money and not in a distribution of wealth based on merit. With SAVE THE ECONOMY, the artist expresses himself in hermeneutic terms through paratactic and juxtaposed representations: life jackets, fishing nets, and crumpled "Sun" paper.
The message cannot and must not be misunderstood; no interpretations are allowed. The vitality of an economic and productive system lives on in the collective rite of "balling" which is at the same time a cathartic and participatory act; the signs of a recovery will be measured in the nets of the fisherman, who was already a shaman, and its launch is a process that requires everyone's contribution. In Fabio Pietrantonio's work, the aesthetic balance sweetens even the most uncomfortable and direct messages, in his poetics there is no room for morality or for provocation as an end in itself. His installations inform us of the dangers, but without showing us the brutality, the artist is interested in prefiguring a possible and not only desirable future.
In SAVE THE ECONOMY, everything is ready to get caught. The economy can and must be a vital and dynamic system that does not forget the lesson of the past (clear the metaphor of fishing and the laws of the sea), which refers to universally and ethically valid principles in which the parties can live together in the logic of reciprocity, respect and harmony with the environment.
Stefano Sbarbaro